Marketing includes Sales, Brand Management and specializations such as
Market Research & Advertising. Sales responsibilities include
achieving sales targets, mobilizing resources such as advertising
budgets and executing special schemes and promotion drives. Marketing
responsibilities include new product development, pricing, market
research and sales forecasting. Brand Management is a progressive field
where you are responsible for successful management of brands.
Aspirants for a career in Sales and Marketing should possess creativity and resource mobilization skills, apart from good communication and interpersonal skills without which it's a waste of time to choose this line. They also display high energy levels and enthusiasm. Companies that typically recruit these live wires are in the business of selling the following categories of goods.
Fast Moving Consumer Goods (FMCG) are products, that have a short shelf life and are instantly consumed. The front runners in this category are companies like
Procter & Gamble, Unilever, Coca-Cola, Johnson & Johnson, Colgate-Palmolive, Marico, Cadbury, Nestle, Dabur, Pepsi, Godrej Soaps, Reckitt Coleman, Gillette, Smith Kline - Glaxo.
Consumer Non-Durables (CND) are products that are inbetween FMCG and durable goods such as paints and lubricants:
Some of the most popular companies are Asian Paints, Madura Coats, Castrol, Seagram, UB Group.
Consumer Durables (CD) are goods that are durable such as a TV set or a Washing Machine. Companies that are popular recruiters from this category are Blowplast, Modi Xerox, BPL US West, Philips, Godrej & Boyce, Titan Industries, Godrej, GE, Whirlpool, Hero Honda Motors, LG...so on.
Advertising and Market Research
Leo Burnett, LOWE India (erstwhile Lintas ), J. Walter Thompson, Ogilvy & Mather, Indian Market Research Bureau, ORG - MARG, Gallup.
Finance
...................................................................
An MBA with a Finance Specialisation learns a variety of subjects like Corporate Finance, Costing, Budgeting, International Finance, Working Capital Management and Investment Banking, Securities and Portfolio management and many more of the same ilk. The job opportunities could be in Corporate finance, Corporate Banking in banks, investment banking in leading Financial Institutions like ICIC, Securities Analyst in Brokerage Firms, a dealer/ broker in the buying and selling of finanacial instruments.Most people may not be aware that operations in the Security Market or the Stock Market is one of the biggest industries in India or any country's economy in the world.
As a finance specialist one is expected to be good with numbers and a keen learner as finance interfaces with accounting, auditing, investor interest management, taxation, etc. A combination of MBA Finance with Chartered Accountancy is considered as the stepping-stone to a lucrative consultancy career.
Firms that usually recruit for Finance are:
Banks
Citibank, American Express, Credit Lyonnaise, Exim Bank, HDFC, Bank of America, HSBC,
Standard Chartered Grindlays.
Consultancies
AF Fergusson, Deloitte & Touche Consulting Group, Accenture, Boston Consulting Group, McKinsey & Co., KPMG, Monitor, Noble & Hewitt, Booz Allen & Hamilton.
Other Financial Companies
IFCI, Morgan Stanley, CRISIL, ICRA, CARE, GE Capital , UTI, Lehman Brothers, ICICI, HDFC, Saloman Brothers, Goldman Sachs ...so on.
Systems and Consultancy Management
...................................................................
Systems and Consultancy is almost synonymous with computers. Systems activity is a support function which is responsible for customised-development of IT solutions in all areas-from automating attendance punching to putting daily sales and distribution data online, to developing Enterprise Resource Planning solutions. Consulting is provided to organizations to devise strategies for new initiatives in IT, Marketing, HR or any other function.
In the IT Industry, the options could be Project Management in a software development company like Infosys and TCS or Sales and Marketing in IT companies like IBM, Wipro, etc.
An Engineer-MBA with a sound understanding of business concepts is seen as the best fit for the job of a project manager in software development, but a non-engineer is no disqualification either.
For a successful Systems and Consulting career, you have to possess good analytical skills, be a good team-player and have an unending quest for knowledge.
Companies that usually recruit for Systems are:
SAP, Motorola, Satyam, HCL, TCS, Infosys, I2 Technologies, Wipro Infotech, Mindtree Consulting, Price Water Coopers etc.
Operations Management
...................................................................
'Operations Management is a comprehensive production-related responsibility that includes Inventory Management, Vendor Development, Purchase Management, and also areas which demand multidisciplinary skills like supply chain management and ERP, enterprise resource planning. A typical career would see one handling a few plants/vendors initially, followed by the responsibility for an entire factory, eventually undertaking a more strategic view like global sourcing for materials and imports.
The skills required for any of the above jobs are eye for detail, people management skills, ability to negotiate, calmness in tough situations, sound technical knowledge, etc. Every manufacturing and sales and distribution company needs operation generals. Just to name a few….
Larsen & Toubro, GE, Godrej & Boyce, Asian Paints, Philips, Crompton Greaves, Siemens, Mahindra & Mahindra, Maruti Udyog,
Human Resource Management
...................................................................
HRM is all about helping a company reach its goals by focusing on people management. Two broad categories of HRM could be named as follows:
Plant (Factory) Personnel
The Plant Personnel function of HRD deals with maintaining healthy and positive industrial relations. The activities here include recruitment, payrolls, appraisals, administration, and all matters concerned with the Workers' Union. A stint in Plant Personnel offers exposure to handling highly sensitive issues such as discipline and union negotiation.
Top firms like ITC, HLL, Coke specifically recruit candidates for the personnel management function.
Corporate Personnel
Corporate Personnel deals with HR activities in the corporate set-up that includes all managerial and supervisory staff. It covers all aspects from an employee's entry to exit, such as recruitment, attendance, leaves, pay, appraisals, audit and exit interviews. A lot of modern HR practices such as ESOP, 360-degree feedback and flexible timings, etc, have been path-breaking initiatives by some bright HR manager.
You should possess good communication and inter-personal skills and present yourself as accessible, competent and charismatic.
The best HR firms are William Mercer, Noble & Hewitt, Ernst & Young, Accenture. Apart from these all the top firms need HR professionals as it is one of the basic service functions in every company.
Aspirants for a career in Sales and Marketing should possess creativity and resource mobilization skills, apart from good communication and interpersonal skills without which it's a waste of time to choose this line. They also display high energy levels and enthusiasm. Companies that typically recruit these live wires are in the business of selling the following categories of goods.
Fast Moving Consumer Goods (FMCG) are products, that have a short shelf life and are instantly consumed. The front runners in this category are companies like
Procter & Gamble, Unilever, Coca-Cola, Johnson & Johnson, Colgate-Palmolive, Marico, Cadbury, Nestle, Dabur, Pepsi, Godrej Soaps, Reckitt Coleman, Gillette, Smith Kline - Glaxo.
Consumer Non-Durables (CND) are products that are inbetween FMCG and durable goods such as paints and lubricants:
Some of the most popular companies are Asian Paints, Madura Coats, Castrol, Seagram, UB Group.
Consumer Durables (CD) are goods that are durable such as a TV set or a Washing Machine. Companies that are popular recruiters from this category are Blowplast, Modi Xerox, BPL US West, Philips, Godrej & Boyce, Titan Industries, Godrej, GE, Whirlpool, Hero Honda Motors, LG...so on.
Advertising and Market Research
Leo Burnett, LOWE India (erstwhile Lintas ), J. Walter Thompson, Ogilvy & Mather, Indian Market Research Bureau, ORG - MARG, Gallup.
Finance
...................................................................
An MBA with a Finance Specialisation learns a variety of subjects like Corporate Finance, Costing, Budgeting, International Finance, Working Capital Management and Investment Banking, Securities and Portfolio management and many more of the same ilk. The job opportunities could be in Corporate finance, Corporate Banking in banks, investment banking in leading Financial Institutions like ICIC, Securities Analyst in Brokerage Firms, a dealer/ broker in the buying and selling of finanacial instruments.Most people may not be aware that operations in the Security Market or the Stock Market is one of the biggest industries in India or any country's economy in the world.
As a finance specialist one is expected to be good with numbers and a keen learner as finance interfaces with accounting, auditing, investor interest management, taxation, etc. A combination of MBA Finance with Chartered Accountancy is considered as the stepping-stone to a lucrative consultancy career.
Firms that usually recruit for Finance are:
Banks
Citibank, American Express, Credit Lyonnaise, Exim Bank, HDFC, Bank of America, HSBC,
Standard Chartered Grindlays.
Consultancies
AF Fergusson, Deloitte & Touche Consulting Group, Accenture, Boston Consulting Group, McKinsey & Co., KPMG, Monitor, Noble & Hewitt, Booz Allen & Hamilton.
Other Financial Companies
IFCI, Morgan Stanley, CRISIL, ICRA, CARE, GE Capital , UTI, Lehman Brothers, ICICI, HDFC, Saloman Brothers, Goldman Sachs ...so on.
Systems and Consultancy Management
...................................................................
Systems and Consultancy is almost synonymous with computers. Systems activity is a support function which is responsible for customised-development of IT solutions in all areas-from automating attendance punching to putting daily sales and distribution data online, to developing Enterprise Resource Planning solutions. Consulting is provided to organizations to devise strategies for new initiatives in IT, Marketing, HR or any other function.
In the IT Industry, the options could be Project Management in a software development company like Infosys and TCS or Sales and Marketing in IT companies like IBM, Wipro, etc.
An Engineer-MBA with a sound understanding of business concepts is seen as the best fit for the job of a project manager in software development, but a non-engineer is no disqualification either.
For a successful Systems and Consulting career, you have to possess good analytical skills, be a good team-player and have an unending quest for knowledge.
Companies that usually recruit for Systems are:
SAP, Motorola, Satyam, HCL, TCS, Infosys, I2 Technologies, Wipro Infotech, Mindtree Consulting, Price Water Coopers etc.
Operations Management
...................................................................
'Operations Management is a comprehensive production-related responsibility that includes Inventory Management, Vendor Development, Purchase Management, and also areas which demand multidisciplinary skills like supply chain management and ERP, enterprise resource planning. A typical career would see one handling a few plants/vendors initially, followed by the responsibility for an entire factory, eventually undertaking a more strategic view like global sourcing for materials and imports.
The skills required for any of the above jobs are eye for detail, people management skills, ability to negotiate, calmness in tough situations, sound technical knowledge, etc. Every manufacturing and sales and distribution company needs operation generals. Just to name a few….
Larsen & Toubro, GE, Godrej & Boyce, Asian Paints, Philips, Crompton Greaves, Siemens, Mahindra & Mahindra, Maruti Udyog,
Human Resource Management
...................................................................
HRM is all about helping a company reach its goals by focusing on people management. Two broad categories of HRM could be named as follows:
Plant (Factory) Personnel
The Plant Personnel function of HRD deals with maintaining healthy and positive industrial relations. The activities here include recruitment, payrolls, appraisals, administration, and all matters concerned with the Workers' Union. A stint in Plant Personnel offers exposure to handling highly sensitive issues such as discipline and union negotiation.
Top firms like ITC, HLL, Coke specifically recruit candidates for the personnel management function.
Corporate Personnel
Corporate Personnel deals with HR activities in the corporate set-up that includes all managerial and supervisory staff. It covers all aspects from an employee's entry to exit, such as recruitment, attendance, leaves, pay, appraisals, audit and exit interviews. A lot of modern HR practices such as ESOP, 360-degree feedback and flexible timings, etc, have been path-breaking initiatives by some bright HR manager.
You should possess good communication and inter-personal skills and present yourself as accessible, competent and charismatic.
The best HR firms are William Mercer, Noble & Hewitt, Ernst & Young, Accenture. Apart from these all the top firms need HR professionals as it is one of the basic service functions in every company.
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